I came across this article and wanted to share with you regarding influencers asking hotels for free stay in exchange for recommending the hotels to their followers.
Let me summarise the story. It was a 22-year-old YouTube cum Instagram star, who wrote an email to a hotel to ask for free room stay in exchange for featuring the hotel in her YouTube video and Instagram story. But the hotel owner responded no with sarcastic remarks, and most importantly, the hotel owner wrote his response on its hotel’s Facebook page, showcasing the influencer’s email request.
If you are interested to know the details, click the following link.
Nowadays, sponsored posts or contents are common. Even the Singapore government has engaged influencers to reach out to younger generations about the upcoming Budget spending for the country. Some bloggers even teach others about ways to get sponsors for blog posts or contents. So, to a certain extent, I believe social media influencers are now part of the marketing strategies to promote or reach out to a certain demographic audience or followers.
The above controversy somehow shines the spotlight on influencers being freeloaders and self-entitled. Others had criticised the hotel owner for publicly shaming the influencer. Because of this controversial, the influencer, as well as the hotel, have unintentionally gained more attention from the public.
So should influencers be shunned if they approach sponsors themselves? Or should influencers wait for opportunities to knock on their doors? What is your take on the above controversy?